Chillix Multilingual App Launched by Reliance; Plans Start

Reliance Entertainment on Wednesday announced the launch of Chillx, its “first multilingual all-in-one entertainment app.” The venture was launched with digital media and distribution company FunOnGo Media & Entertainment, which is also being described as a telecom value added services (VAS) firm.

The Chillx app has been launched for Android, and offers access to free and paid videos, apps, games, music, short films, and movies. The app features regional language support for Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, and Telugu, apart from English. The company cites statistics to claim that 85 percent of smartphone users in India will consume entertainment in local languages by 2020, the reason behind the app’s multilingual feature.

Reliance Entertainment says the Chillix app supports free and premium models, with plans starting at Rs. 49 a month. While some content is free, some content is paid, and some content is ad-supported. While not detailing them explicitly, Reliance says the Chillix app will allow users to choose from several payment mechanisms, including telecom/ carrier billing.

The company claims that with the Chillix app, it has become one of the biggest content aggregators, publishers, and distributors in the country, with more than 500 partners – including Plan C Company and Phantom Films. While the app does not require login, logging in will provide customization options such as interests. Users can log in via their mobile number, apart from their Facebook or Google accounts.



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